Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam's Razor by Avinash Kaushik. I have so much to tell you, stuff I’m scared about, and so much I’m excited about.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

JANUARY 26, 2022

Improved Insurance Claim Processing. That’s a great challenger for insurance agencies. Deciding how many resources to assign to the processing and investigation of a claim to reduce the total cost of the insurer is not a piece of cake. Legal data analytics software can understand claims and predict when they will become complex.

Data Analytics 103

Data Analytics Analytics Predictive Analytics Insurance 103

Smart Data Collective

JULY 11, 2022

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

Data Analytics 145

Data Analytics Analytics Advertising Big Data 145

bridgei2i

JULY 21, 2020

Mukesh Saharan has partnered with many CPG companies globally and has immense expertise in developing Integrated Business Programs and leading enterprise-level initiatives on sales analytics, marketing analytics, operations analytics, and supply chain analytics.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Smarten

MAY 17, 2019

It factors in seasonality, competitive positioning and many other considerations to help the business design campaigns that better target the ideal customer with a concise message to achieve sales conversion.

Predictive Analytics 53

Predictive Analytics Marketing Analytics Predictive Modeling 53

Alation

JUNE 6, 2022

Theresa Peachey from Travelers Insurance will join me for a theater session, “ The Treasure Map to Your Data Cloud with Travelers and Alation.”. Make sure to catch it Tuesday, June 14, at 3:30 p.m. Alation and Snowflake are driving innovation in other key industries as well: Retail. This includes Snowflake itself!

Data Governance 59

Data Governance Marketing Analytics Insurance Sales 59

Andrew White

JANUARY 11, 2021

As such banking, finance, insurance and media are good examples of information-based industries compared to manufacturing, retail, and so on. On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52