Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

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Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. These dashboards are designed to provide teams with a real-time window into marketing performance.

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Dashboards Metrics Marketing Key Performance Indicator 86

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

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Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MARCH 31, 2020

And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Voice recognition.

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Marketing Advertising Big Data ROI 87

Smart Data Collective

MAY 16, 2022

According to an analysis from SAS.com, companies using customer service analytics had 31% better results with their customer engagement. However, it is important to come up with the right strategies when using data analytics to improve customer engagement. How Can You Use Data Analytics for Better Customer Engagement?

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Data-driven Strategy Big Data ROI 134

Smart Data Collective

DECEMBER 2, 2021

Some of the benefits are listed below: You can use data analytics to monitor engagement and see how many customers open your texts. You can use website data analytics tools to see how customers engage with landing page content after viewing your text messages, so you can optimize your pages for a better mobile user experience.

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