Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. Could data analytics have helped? She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago. Think consumers are just mindlessly buying products?

Marketing 52

Marketing Interactive Metrics Advertising 52

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV?

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. VERSUS M.D.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140