Remove Interactive Remove Marketing Analytics Remove Recreation/Entertainment
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. Many, many companies are doing this. I had to cry myself to sleep every single time. I implore you. If you can only do one.

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Data-Driven Approach to Using Roblox Games for Brand Promotion

Smart Data Collective

Engaging Brand Promotions Through Gaming Roblox offers a unique opportunity to create branded games that are not just entertaining but also align with a company’s products or messaging. A skilled Roblox developer for hire can design immersive virtual environments where players can interact with brand elements in a fun and engaging way.

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. If you’ve not read that post, I do encourage you to do so as it will have valuable context. Peeling an apple.

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How COVID-19 Has Impacted Consumer Goods Industry

bridgei2i

Demand for minimal physical interaction/low human touch products: Due to the risk of infection, customers want to pick up products with minimal human contact. Demand for home-entertainment is up, as opposed to cinema/movie theatres. Hence takeaway/ready-to-eat food has scored over fast food counters/restaurants.