datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Let’s get started.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

JANUARY 1, 2022

Big data has been especially important for implementing modern marketing strategies. The marketing analytics market is projected to be worth $5.3 billion by 2026 as more marketers discover the benefits of big data technology. marketing in the past. Sincerely, Web 3.0. So, what exactly is Web3?

Data-driven 140

Data-driven Marketing Big Data Strategy 140

Smart Data Collective

MARCH 11, 2022

Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders. The information you gather will assist you in identifying strategies that are effective and pinpointing areas where you can improve. Customer Journey Analytics.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

datapine

DECEMBER 4, 2019

Augmented analytics was indeed previously referred to as “Smart Data Discovery”. It is the combination of several data processes that, instead of just giving back data, but provides a valuable, strategy-changing recommendation. Augmented analytics will also pave the way to an upcoming trend: conversational analytics.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

SEPTEMBER 9, 2020

While the call center industry might get the most use out of these products, other companies can still use this information to adjust their strategies. Analyzing your phone conversations can help your business ensure that your customers have a good interaction and that your employees perform well. Why Track Your Phone Calls?

Marketing 106

Marketing Analytics Big Data B2B 106

Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. You can get more comments with IG stories by interactions or building excitement for your posts.

Marketing 104

Marketing Data Analytics Analytics Interactive 104

AWS Big Data

JUNE 27, 2023

We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. We chose Amazon QuickSight because it gave us dynamic and interactive dashboards embedded in our application, while saving us money and development time.

Metrics 98

Metrics Dashboards Interactive Visualization 98

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. If it’s clear that the interaction that’s supposed to be personal has been automated, or if you’re not answering a user’s inquiries or worries accordingly, they could lose trust in your brand. The sales profession is one of the areas most affected by data.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 83

Data-driven Interactive Recreation/Entertainment Big Data 83

Smart Data Collective

OCTOBER 2, 2019

Analyzing your customer support interactions can also provide insights into the challenges faced by your existing customers. Then use that knowledge to design your marketing campaigns aimed at targeting these target customer segments. Using these insights, you can decide which marketing activities to spend your resources on.

Data-driven 110

Data-driven Marketing Testing Optimization 110

Smart Data Collective

MARCH 31, 2020

And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns.

Marketing 111

Marketing Advertising Big Data ROI 111

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

FineReport

MAY 18, 2024

Education benefits from data visualization by enhancing learning experiences through interactive visual aids. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Jen Stirrup

SEPTEMBER 19, 2019

Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Business Analytics for your CEO – what information does your CEO really care about, and how can you produce the analytics that she really wants?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

bridgei2i

MARCH 10, 2020

My name is Aruna Babu, and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology, and user needs. Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh.

Digital Transformation 52

Digital Transformation Enterprise Consulting Interactive 52

FineReport

APRIL 3, 2024

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer immediate visualizations and interactivity, while reports provide in-depth insights that require thorough examination.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). If someone bothers to interact with the post, the posted comment is a spam or totally useless.

Advertising 162

Advertising Marketing B2B Measurement 162

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage?

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

BizAcuity

NOVEMBER 15, 2022

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. The need for Hyper-Personalization in 2022. Dynamic Pricing.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. What specific current or future campaigns, activities, internal or external business strategies are being influenced by the out-of-sight ? Do fully featured trials or interactive demos work better on the website?

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

BizAcuity

APRIL 1, 2023

So much that AI is being introduced in different forms at different stages of the marketing funnel. There is AI generated content for scaling content generation and SEO ranking as well as advanced AI-powered marketing analytics to target and retain customers. This results in increased customer satisfaction and retention.

Marketing 52

Marketing Machine Learning Data-driven Sales 52

bridgei2i

JULY 21, 2020

I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. And today, we have with us an industry leader and CPG veteran, Mukesh Saharan.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

AWS Big Data

MARCH 11, 2025

Marketo Engage empowers B2B marketers to navigate modern complexities and successfully drive measurable business growth through multi-channel engagement, automated customer journeys, and sales-marketing collaboration. An AWS Glue database This will serve as the data interaction interface on AWS.

B2B 80

B2B Data-driven Sales Marketing 80

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 4: Interactivity With Insightful End-Points. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW!

Visualization 125

Visualization Strategy Interactive Statistics 125