Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 105

Data-driven Marketing Strategy Advertising 105

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 111

Marketing Advertising Big Data ROI 111

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 98

Analytics Technologies Marketing Technology Analytics 98

datapine

MAY 9, 2019

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. Plan successful marketing activities. But more on that later. Exclusive Bonus Content: Do you know what is BI all about? Learn here!

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

datapine

MAY 28, 2019

What kind of database you’re currently working with and do you need various data connectors to unite all your flat files, databases, marketing analytics, social media, etc. Since every project initiative is different, it would be wise to establish a framework on what you need from a tool.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

MAY 16, 2022

How Can You Use Data Analytics for Better Customer Engagement? Customer engagement refers to interactions with consumers through different channels to build better relationships. Use analytics to optimize in-product ads. Data analytics can help optimize all of them! to provide immediate answers to questions.

Data-driven 145

Data-driven Strategy Big Data ROI 145

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Do you know what motivates your customers?

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

datapine

FEBRUARY 17, 2023

This branch of analytics goes a step further from white label BI due to the context: embeddable analytics are a set of capabilities integrated into systems that already function or exist (CRMs, ERPs, etc.), Moreover, 93% of people within applications teams are currently using embedded business analytics.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

AWS Big Data

JUNE 27, 2023

iostudio is an award-winning marketing agency based in Nashville, TN. We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. This is a guest post by Jon Walker and Ari Orlinsky from iostudio written in collaboration with Sumitha AP from AWS.

Metrics 98

Metrics Dashboards Interactive Visualization 98

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. Salesforce combines data analytics and AI to help sales professionals automate many important processes.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 83

Data-driven Interactive Recreation/Entertainment Big Data 83

Smart Data Collective

JUNE 5, 2021

Artificial intelligence can be very important for online marketing. A growing number of marketing professionals are finding new ways to utilize AI to expand their reach. One of the most important ways that marketers can benefit from AI is with search engine marketing. What is Latent Semantic Indexing?

Strategy 138

Strategy Marketing Data-driven Machine Learning 138

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Let’s get started.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

FineReport

MAY 18, 2024

Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. Education benefits from data visualization by enhancing learning experiences through interactive visual aids.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Jen Stirrup

SEPTEMBER 19, 2019

Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Business Analytics for your CEO – what information does your CEO really care about, and how can you produce the analytics that she really wants?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

bridgei2i

MARCH 10, 2020

Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh. He has over two decades of experience in leadership positions across technology and consumer markets.

Digital Transformation 52

Digital Transformation Enterprise Consulting Interactive 52

FineReport

APRIL 3, 2024

This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

bridgei2i

JUNE 3, 2020

Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. Digital Employee Engagement: With its Talent Analytics solutions, BRIDGEi2i can help companies with their digital talent development programs.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. So, a market research function can be supported by a CDO however the organization is structured.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

BizAcuity

NOVEMBER 15, 2022

Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. The need for Hyper-Personalization in 2022.

Marketing 98

Marketing Machine Learning Data-driven Strategy 98

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ).

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B Measurement 162

BizAcuity

APRIL 1, 2023

Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. and by product life-cycle.

Marketing 52

Marketing Machine Learning Data-driven Sales 52

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. After all, if you don’t know who you’re marketing to, what do you really know? Could data analytics have helped?

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Do fully featured trials or interactive demos work better on the website? Go for insights! The Problem.

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. And today, we have with us an industry leader and CPG veteran, Mukesh Saharan. SERIES: COVID 19 | Redefining Digital Enterprises.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

David Menninger's Analyst Perspectives

JANUARY 23, 2025

The core persistence, management, processing and query requirements of data platforms have been well established since the emergence of the database market in the early 1970s. The data platforms market continues to evolve to keep pace with emerging capabilities and requirements.

Data-driven 130

Data-driven Unstructured Data Data Lake Marketing 130

AWS Big Data

MARCH 11, 2025

Todays digital-first, B2B landscape presents marketers with complex challenges as they navigate sophisticated buyer journeys involving diverse decision-making groups. Adobe Marketo Engage offers a comprehensive marketing hub for orchestrating cross-channel campaigns.

B2B 97

B2B Data-driven Sales Marketing 97

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 4: Interactivity With Insightful End-Points. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. 2: If Complex, Focus! Tweet that.

Visualization 125

Visualization Strategy Interactive Statistics 125