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They’re not willing to spend on luxury items like mobiles, entertainment units, etc. Secondly, brands are also not able to engage with their customers in a meaningful way for various reasons, unavailability of assisted support channels, there’s no face-to-face interactions, the products are unavailable. Melita: Right.
Moni: So, despite the varying degrees of lockdowns across different countries, largely industries such as aviation, entertainment, hospitality, non-essential retail, and a lot of manufacturing are simply not doing much business because people are at home. How do specific industries react to it, according to you, and your experience?
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