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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

In an approach that simplifies complexity, I’ll share the actual solution, with specific recommendations for KPIs and blessed methodologies, and do that inside a framework that allows for direct comparisons across dramatically different Marketing initiatives. You can use matched market tests (MMTs) for non-digital platforms.

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5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions. Let’s get into it!

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Introduction To The Basic Business Intelligence Concepts

datapine

The key point here is that experts in a field are able to recognize and use vastly more information at once using their fast-thinking system than amateurs can. This slow thinking system is very accurate. However, it can only process so much information at any one time and requires a lot of energy. Fast But Error-Prone. Source: Adeptia.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. Performance Evaluation. Customer Journey Analytics. Customer Engagement Analytics.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Wait a minute. Most important KPI? No siree, Bob! Take IVT as an example. It is such a niche obsession. Consider that Display advertising is a tiny part of your budget. A tiny part of that tiny part is likely invalid. The law of God.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

The pandemic revealed new buyer behavior that emphasized a self-directed discovery and education journey, forcing marketers to increase their touchpoints across channels and devices, complicating attribution. With MTA models, marketers have a better understanding of which touchpoints are influential through the entire journey.