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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

datapine

Your Chance: Want to perform advanced data analysis with a few clicks? 11 Data Analysis Questions To Improve Your Business Performance In The Long Run. These introductory data analysis questions are necessary to guide you through the process and help focus on key insights. Data Is Only As Good As The Questions You Ask.

IT 317
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Writing Business Cases: 6 Things You Should Know About Identifying Project Benefits

BA Learnings

When identifying benefits particularly for the purpose of calculating Return on Investment (ROI), keep in mind that calculating ROI for a single project can be tricky as some process metrics or financial gains tend to be influenced by process changes, software implementation and other projects happening in parallel.

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Accelerate Your Business Performance With Modern IT Reports

datapine

Get our summary to learn the key elements and benefits of IT reporting! As in many other industries, the information technology sector faces the age-old issue of producing IT reports that boost success by helping to maximize value from a tidal wave of digital data. Let’s get started. What Are IT Reports? Why Do You Need An IT Report?

Reporting 173
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KPIs vs Metrics: Understanding The Differences With Tips & Examples

datapine

That being said, this post will cover the main difference between metrics and KPIs as well as some examples and tips for efficient performance tracking. Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. But this is not without problems.

Metrics 189
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Utilize The Potential Of Digital Dashboards In A Business Environment

datapine

The 6 Key Benefits Of Using Digital Dashboards. and looked at a definitive dashboard definition, it’s time to explore the six key benefits of using these online data analysis tools within your business. Set the right key performance indicators (KPIs). Take advantage of the 5-second rule.

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Misled by metrics: 7 KPI mistakes IT leaders make

CIO Business Intelligence

Here are seven ways IT leaders are often misled by key performance indicators (KPIs) and other critical business and IT metrics. Levin advises sharing study results with your team, ensuring that each individual can use metric-driven insights to improve performance and/or outcomes. ROI and Metrics Going it alone.

Metrics 133