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88% of AI pilots fail to reach production — but that’s not all on IT

CIO Business Intelligence

The proof of concept (POC) has become a key facet of CIOs AI strategies, providing a low-stakes way to test AI use cases without full commitment. Moreover, Jason Andersen, a vice president and principal analyst for Moor Insights & Strategy, sees undemanding greenlighting of gen AI POCs contributing to the glut of failed experiments.

ROI 117
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3 ways to avoid the generative AI ROI doom loop

CIO Business Intelligence

By Bryan Kirschner, Vice President, Strategy at DataStax From the Wall Street Journal to the World Economic Forum , it seems like everyone is talking about the urgency of demonstrating ROI from generative AI (genAI). On the one hand, enthusiasm for getting out of “ pilot purgatory ” is a good sign.

ROI 73
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Enterprises willing to spend up to $250 million on gen AI, but ROI remains elusive

CIO Business Intelligence

Leaders are putting real dollars behind agents, but with mounting pressure to demonstrate ROI, getting the value story right is critical. High expectations, but ROI challenges persist Despite significant investments, only 31% of organizations expect to measure generative AIs return on investment in the next six months.

ROI 82
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SAP ups AI factor in its SuccessFactors HCM suite

CIO Business Intelligence

The launch by SAP of new AI capabilities in its SuccessFactors HCM (human capital management) suite Monday is a case of “better late to the party than never,” according to an analyst with Info-Tech Research Group. Enhancements to SAP’s AI copilot, Joule, which allow it to guide employees through the onboarding process. he asked. “It

IT 111
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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Rushing for AI ROI? Chances are it will cost you

CIO Business Intelligence

Many organizations have struggled to find the ROI after launching AI projects, but there’s a danger in demanding too much too soon, according to IT research and advisory firm Forrester. Measure everything Looking for ROI too soon is often a product of poor planning, says Rowan Curran, an AI and data science analyst at Forrester.

ROI 131
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How to link CX to ROI: Your free eBook inside

Corinium

Three strategies for demonstrating business value for your experience management program. A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved. A 360 view of experience intelligence and how it makes your job easier.

ROI 195
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy. 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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10 Keys to AI Success in 2021

Capitalizing on the incredible potential of AI means having a coherent AI strategy that you can operationalize within your existing processes. Download this eBook to learn about: Achieving ROI with AI and delivering valuable results with urgency. But it’s not always easy for organizations to do.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. .

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

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MLOps 101: The Foundation for Your AI Strategy

Machine Learning Operations (MLOps) allows organizations to alleviate many of the issues on the path to AI with ROI by providing a technological backbone for managing the machine learning lifecycle through automation and scalability. Download this comprehensive guide to learn: What is MLOps? Why do AI-driven organizations need it?

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. Register to save your seat! 📅 November 7, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use this publication’s webinars to earn professional development hours!