Remove IT Remove ROI Remove Strategy
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Rushing for AI ROI? Chances are it will cost you

CIO Business Intelligence

Many organizations have struggled to find the ROI after launching AI projects, but there’s a danger in demanding too much too soon, according to IT research and advisory firm Forrester. Measure everything Looking for ROI too soon is often a product of poor planning, says Rowan Curran, an AI and data science analyst at Forrester.

ROI 131
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Improving cloud ROI—and why CIOs are just the ones to do it

CIO Business Intelligence

Yet it’s rare for any business leader not to say they wish they had a better ROI from their cloud spend. because they see where they can adjust their strategies. Keep security and reliability top of mind Keeping the lights on is mission number one, which includes cyber resilience and disaster recovery strategies and capabilities.

ROI 126
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Map an AI strategy that’s yours, not SAP’s

CIO Business Intelligence

As enthusiasm for AI and generative AI mounts, creating a winning AI strategy to help reduce operating costs and increase efficiency is easily topping the priority list for IT executives. Organizations need a broader data strategy to fuel AI, which includes embracing holistic data hygiene and governance strategies.

Strategy 103
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3 ways to avoid the generative AI ROI doom loop

CIO Business Intelligence

By Bryan Kirschner, Vice President, Strategy at DataStax From the Wall Street Journal to the World Economic Forum , it seems like everyone is talking about the urgency of demonstrating ROI from generative AI (genAI). On the one hand, enthusiasm for getting out of “ pilot purgatory ” is a good sign.

ROI 72
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

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Building ROI with cloud migration

CIO Business Intelligence

But not every approach provides the same ROI. Before committing to a migration strategy, organizations must identify the best approach for their business requirements. Each approach comes with its own benefits, time commitments, and cost.

ROI 98
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8 strategies for accelerating IT modernization

CIO Business Intelligence

That’s not hyperbole: TEKsystems’ 2024 State of Digital Transformation report found that 53% of organizations classified as digital leaders are confident that their digital investments will meet expected ROIs. Here veteran IT leaders and advisers offer eight strategies to speed up IT modernization.

Strategy 140
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy. 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. .

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. Register to save your seat! 📅 November 7, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use this publication’s webinars to earn professional development hours!

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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10 Keys to AI Success in 2021

Capitalizing on the incredible potential of AI means having a coherent AI strategy that you can operationalize within your existing processes. Download this eBook to learn about: Achieving ROI with AI and delivering valuable results with urgency. But it’s not always easy for organizations to do.

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MLOps 101: The Foundation for Your AI Strategy

Machine Learning Operations (MLOps) allows organizations to alleviate many of the issues on the path to AI with ROI by providing a technological backbone for managing the machine learning lifecycle through automation and scalability. Download this comprehensive guide to learn: What is MLOps? Why do AI-driven organizations need it?

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!