Journey Analytics Marketing Optimization 
Smart Data Collective
MARCH 11, 2022
One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Customer Journey Analytics.
Smart Data Collective
DECEMBER 14, 2019
AI and big data are helping large companies already in optimizing many areas with smoother delivery and improved productivity. Choose an existing AI vendor and consult with them to identify the areas where AI can begin helping you optimize the customer’s journey. Analytics is the answer here. Smart bots for common FAQs.
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AWS Big Data
JUNE 12, 2023
We have also been able integrate Joulica real-time analytics into QuickSight dashboards—so within QuickSight, our users can use both standard QuickSight visualizations and Joulica widgets, as shown in the following example.
Business Over Broadway
MAY 22, 2019
On a related note, this finding surprised me: Gartner’s hype cycle says that Customer Journey analytics won’t reach the “plateau of productivity” until over 10 years. I recently joined Indigo Slate to lead their research and analytics. AI and Marketing (slide): [link]. Power Up Your Marketing Efforts with AI: [link].
CIO Business Intelligence
MARCH 18, 2025
With this addition to AEP, Adobe wants to make the platform the data foundation that helps customers build and manage AI agents that can interpret goals, create plans, and take action to support marketers and creatives. Audience agent analyzes cross-channel engagement data, which it uses to create and optimize audience segments.
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