Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. This trifecta is often confusing for Senior Leaders in many companies.

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! From Fiction To Reality. Okay, so that little vignette was made up – mostly. Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards KPI Visualization 235

Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. In order to gain such insights, though, you have to home in on the appropriate key performance indicators (KPIs) and metrics. If you get the right data in hand, it becomes a lot easier to know which direction to take.

Metrics 68

Metrics Key Performance Indicator Cost-Benefit Optimization 68

Timo Elliott

JANUARY 3, 2020

This is a copy of a blog post that appeared in Digitalist Magazine , ably assisted by Shelly Dutton. . Unlike larger organizations, their strategy isn’t based on corporate key performance indicators handed down by faceless executives.

Key Performance Indicator 77

Key Performance Indicator Machine Learning Digital Transformation Strategy 77

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. I’m a paying subscriber to my beloved New Yorker magazine. And, you can’t discount a contribution the quality of leaders. Company did recover, their stock is doing fine. Humans are pavlovian. Incentives matter.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JUNE 28, 2011

For most brands that, thus far, has simply translated to: "Oh we shout at people via TV, Magazines, Radio etc, what is the best way to shout via these new channels." Conversation Rate. Social Media is all the rage. Tweeting, Facebooking, Blogging, YouTubing. " Sad. Heartbreaking. Your inner happy child just died.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

SEPTEMBER 24, 2012

I can't wait for the era of non-contextually shouting on TV/Radio/Magazines to die. Please keep these two humble lessons in mind. I'm a big huge insane fan of this amazing evolution in how we influence people. I can't wait for irrelevant badly targeted interruptive advertising to die.

Advertising 165

Advertising ROI Metrics Marketing 165