Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? We'll end with measurement (see tweet above), let's go figure out the first challenge first.

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! From Fiction To Reality. Okay, so that little vignette was made up – mostly. Download our free executive summary and boost your sales strategy!

Sales 235

Sales Dashboards Visualization KPI 235

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. Know Your Target Audience.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Humans are pavlovian.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. The bottom-line is that while they are all "standard" metrics, they measure tactical top of the funnel activity requiring too much inference and cause us to simply chase one night stands. Why not measure Conversation Rate?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154