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5 KPIs and Metrics Membership-Based Businesses Must Track

Smart Data Collective

The subscription-based business model is no longer the preserve of magazines and home security systems. The subscription business model isn’t new, but today it’s become workable and even as valuable today for new lines of business as it was decades ago. Five KPIs and Metrics Worth Tracking. Customer Acquisition Cost.

Metrics 67
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Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. For most brands that, thus far, has simply translated to: "Oh we shout at people via TV, Magazines, Radio etc, what is the best way to shout via these new channels." Even with all that, I think the problem is you. " Sad.

Metrics 127
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The Start of a New Golden Age for Mid-Size Businesses

Timo Elliott

This is a copy of a blog post that appeared in Digitalist Magazine , ably assisted by Shelly Dutton. . But Chin was still missing the real-time data necessary to make informed decisions about her business model, product design, marketing, and production.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. My hypothesis is that TV/Radio/Magazines have created this bad habit. That is our key strength.

Marketing 166