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The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Yes, no sales team is perfect, and you can always get better at any of these areas, but this graph will help you to identify the “low hanging fruit” where you can invest a little bit of effort to get a large ROI.
8) KPI report : Monitors and measures KeyPerformanceIndicators ( KPIs ) to assess if your operations deliver the expected results. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. An example would be a report created for legal purposes.
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).
But it is not a keyperformanceindicator. Because you are going to focus on metrics, sorry not metrics, keyperformanceindicators, that have a direct line to the bottom-line of your company. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. You'll get fired.
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