Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. but commitment to uniqueness is inconsistent. They like simple things.

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

SEPTEMBER 24, 2012

It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. I can't wait for the era of non-contextually shouting on TV/Radio/Magazines to die. Please keep these two humble lessons in mind.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

APRIL 29, 2013

But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company. My hypothesis is that TV/Radio/Magazines have created this bad habit. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166