Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. How much do you stink?

Metrics 138

Metrics Marketing Measurement Cost-Benefit 138

datapine

FEBRUARY 3, 2022

Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. A pivotal element to consider is the word “key”, meaning they only track what is truly relevant for the company’s strategic decisions. What Are KPIs?

Metrics 189

Metrics KPI Key Performance Indicator Sales 189

CIO Business Intelligence

MARCH 25, 2025

The following questions are of central importance: Which features are on the market or in development and should inspire customers in the future? How should these be marketed? Design reporting and monitoring In this step, essential key performance indicators (KPIs) should be defined for later reporting.

IT 95

IT Key Performance Indicator Risk Reporting 95

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent.

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

JULY 17, 2019

Typically presented in the form of an interactive dashboard , this kind of report provides a visual representation of the data associated with your predetermined set of key performance indicators – or KPI data, for short. We’ve covered key performance indicators in addition to the power and importance of these kinds of reports.

KPI 223

KPI Reporting Key Performance Indicator Dashboards 223

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box. The cool part is that you have the ability to do that.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

datapine

MAY 27, 2020

A marketing agency can decide to allocate their budget differently after the team has seen that the most traffic comes from a different source of the invested budget. Marketing: Where should we allocate our budget? Our third analytical report example comes from marketing.

Reporting 245

Reporting Analytics Dashboards Sales 245

Occam's Razor

MAY 19, 2014

Dare I say, a key performance indicator. The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. So the marketer is now incentivized to get lots of the right people to the site (better more relevant ads!) So, great metric.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

datapine

APRIL 12, 2019

In essence, a project management dashboard is a data-driven platform that displays metrics, stats, and insights that are specific to a particular project or strategy by presenting a tailored mix of key performance indicators (KPIs) in one central location. Marketing performance dashboard.

Dashboards 233

Dashboards Management KPI Cost-Benefit 233

datapine

AUGUST 12, 2020

In your daily business, many different aspects and ‘activities’ are constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes. And business report templates are the best help for that. This fact alone highlights the importance of a business report.

Reporting 297

Reporting Dashboards Visualization Cost-Benefit 297

datapine

JUNE 5, 2019

These are measured through Key Performance Indicators (KPIs), which provide insights that help to foster growth and improvement. To find out more about dashboards and key performance indicators, explore our ever-expanding collection of various business-boosting KPI examples and templates.

Dashboards 316

Dashboards KPI Sales Visualization 316

datapine

FEBRUARY 9, 2024

4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. What Is KPI Management?

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JULY 11, 2019

Think about your audience as a group of individuals who have different needs – sales manager doesn’t need to see the same data as a marketing specialist, HR department or professionals in logistics analytics. For a truly effective dashboard design, selecting the right key performance indicators (KPIs) for your business needs is a must.

Dashboards 319

Dashboards Metrics Visualization Key Performance Indicator 319

datapine

MARCH 25, 2019

Once you’ve set your data sources, started to gather the raw data you consider to offer potential value, and established clearcut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas.

Key Performance Indicator 217

Key Performance Indicator Statistics Big Data Visualization 217

datapine

JUNE 27, 2019

As a CEO, you’re responsible for overseeing every aspect of your business, from the people and the internal culture all the way through to key sales, marketing, and financial strategies. Management, marketing, finance & sales in one. CMO Dashboard For Top Marketing Performance. KPIs used: Return on Assets.

Dashboards 245

Dashboards Sales Cost-Benefit Visualization 245

datapine

JANUARY 21, 2020

To put the business-boosting benefits of BI into perspective, we’ll explore the benefits of business intelligence reports, core BI characteristics, and the fundamental functions companies can leverage to get ahead of the competition while remaining on the top of their game in today’s increasingly competitive digital market.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

datapine

APRIL 22, 2020

Digital-style dashboards feature dynamic visual key performance indicators that not only serve up invaluable real-time information but will also help you gain a deep understanding of what you need to do to meet important milestones. Set the right key performance indicators (KPIs).

Dashboards 189

Dashboards Key Performance Indicator Visualization Sales 189

datapine

NOVEMBER 27, 2019

That’s why it is of utmost importance to start with utilizing the right key performance indicators – there are numerous KPI examples that can make or break the quality process of data management. The augmented analytics market is estimated to reach USD 13 BN by 2023, with the CAGR of an astonishing 24%.

Business Intelligence 361

Business Intelligence Analytics Prescriptive Analytics Data Quality 361

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 314

Management Machine Learning Metrics Modeling 314

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Marketing, product development, and customer experience should all benefit from these discoveries. Market analysts project that companies around the world will spend over $47 billion on customer journey analytics by 2030. Performance Evaluation.

Customer Analytics 130

Customer Analytics Analytics Key Performance Indicator Big Data 130

BA Learnings

DECEMBER 28, 2020

They can be differentiated from other measurements of success, such as Key Performance Indicators (KPI), and are key areas, rather than metrics, that are seen as critical to an organisation enjoying success in its market. The nature of CSFs means that they should be constantly scrutinised by management.

Key Performance Indicator 130

Key Performance Indicator KPI Business Objectives Sales 130

AWS Big Data

OCTOBER 21, 2024

From the consumer perspective, the data security officer also creates a consumer project, which allows the sales and marketing teams from different LoBs to search for the supply chain and inventory data published by the producer. Sales representatives access this data from Salesforce to engage with the market and collaborate with customers.

Sales 104

Sales Data-driven Data Processing Key Performance Indicator 104

Jet Global

JANUARY 8, 2021

An Operations Key Performance Indicator (KPI) or metric is a discrete measurement that a company uses to monitor and evaluate the efficiency of its day-to-day operations. This article will discuss which KPIs the operations team should be using to keep tabs on the performance of the following company departments: Finance.

Metrics 131

Metrics Manufacturing Reporting KPI 131

datapine

AUGUST 7, 2019

Software as a service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow to $76 billion by the year 2020, according to FinancesOnline. As mentioned, SaaS (software as a service) enterprises operate in an incredibly competitive market. Customer Lifetime Value. SaaS KPIs explained.

Dashboards 168

Dashboards Management KPI Cost-Benefit 168

datapine

JUNE 23, 2020

This most essential of CFO dashboard examples drills into the four key financial areas that are most relevant to modern chief financial officers: costs, sales goals, gross profit, and satisfaction levels — both customer and employee. CFO dashboard KPIs offer a digestible visual representation of what matters most. 3) CFO-centric design.

Dashboards 298

Dashboards Reporting KPI Metrics 298

datapine

OCTOBER 29, 2021

Typically, weekly status reports are used to track progress or performance for different business scenarios, such as projects, sales, finances, marketing campaigns, human resources, or any other area that might be relevant. Weekly Marketing Report. Weekly Report Templates For Status Tracking. Let’s look at it more in detail.

Interactive 220

Interactive Reporting Dashboards Metrics 220

datapine

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. But first, let’s begin with a general understanding of key metrics and their usage in business. Marketing: CPC (Cost-per-Click).

KPI 269

KPI Metrics Sales Visualization 269

Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Performance-leading 3. Band-leading Marketing.

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

datapine

MAY 11, 2022

Data visualizations relieve them from that burden by providing easy access to relevant performance insights. For instance, your marketing team can monitor the development of their campaigns and easily understand at a glance if something is not going as expected or if they exceeded their initial expectations. e) Bar or column chart.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

datapine

MAY 20, 2020

By working with visual key performance indicators (KPIs) and a mix of interactive charts and graphs, you can use a CRM dashboard report to spot trends that will empower you to develop strategies that will build trust as well as brand loyalty on a sustainable basis. Do you want to build social media engagement?

Dashboards 265

Dashboards Reporting KPI Visualization 265

datapine

APRIL 23, 2019

Like helpdesk KPIs, service desk metrics and key performance indicators are designed to assist in the continued growth, success, and improvement of your business’s consumer-facing efforts. These specific examples and many more can be found in our Zendesk KPIs section, as it is one of the most used helpdesk tools on the market.

KPI 169

KPI Key Performance Indicator Metrics Snapshot 169

datapine

MAY 9, 2019

While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Visualization 270

Smart Data Collective

DECEMBER 9, 2021

With access to the right data, marketing decisions aren’t just made by intuition but established, verifiable facts. Possible goals could be to increase conversion for an underperforming product or to test market-fit for a new product. Identify and establish key performance indicators (KPIs) that will be monitored closely.

Big Data 142

Big Data Data-driven Key Performance Indicator Testing 142

Smart Data Collective

OCTOBER 25, 2023

The market for business intelligence technology is projected to exceed $35 billion by 2028. One of them is by helping them improve their social media marketing strategies. There are many ways that it can help with social media marketing.

Key Performance Indicator 122

Key Performance Indicator Business Intelligence Data-driven OLAP 122

CIO Business Intelligence

SEPTEMBER 11, 2024

Growing market for sustainability tools Oracle’s new sustainability application is likely to face stiff competition in a market flooded with similar tools from companies including Salesforce, Microsoft, SAP and several tech startups.

Contextual Data 116

Contextual Data Key Performance Indicator Dashboards Data-driven 116

Occam's Razor

FEBRUARY 25, 2014

If you are a student of the Market Motive web analytics master certification course , you'll note my love for segmented trends rather than snapshots in time when it comes to data presentation. As a Digital Marketing Evangelist, you can imagine I love the data. : ) I was not sure that I love the line graph. Thank you.

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145