Smart Data Collective
JUNE 25, 2021
However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.
Occam's Razor
SEPTEMBER 5, 2023
In service of building a data-influenced CMO (/org), you will be strong, you will resist temptation, and you will build a scorecard that prompts strategic questions about Marketing’s incremental impact on profitability. The post Strategic Marketing Analytics: CMO Dashboards That Rock! And, now you know how. Carpe Diem!
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Smart Data Collective
APRIL 18, 2023
Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.
Smart Data Collective
MARCH 11, 2022
Performance Evaluation. Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You may also reward top achievers and encourage your staff to perform better.
datapine
MAY 9, 2019
By utilizing BI concepts and solutions for your business, you’ll be able to extract a wealth of insights that will help improve interdepartmental and external communications, problem-solving processes, online data analysis , financial efficiency, goal-setting, marketing, and profitability. Plan successful marketing activities.
Occam's Razor
JANUARY 4, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here. All revenues from your subscription are donated to charity.
Occam's Razor
MARCH 7, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. This, unsurprisingly, ends up being a massive waste of your incredible talent, and an insult to the intelligence of our audience (the people who pay your salary). You can sign up here – all revenues are donated to charity.
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