Occam's Razor

SEPTEMBER 5, 2023

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. The post Strategic Marketing Analytics: CMO Dashboards That Rock!

Marketing Analytics 78

Marketing Analytics Dashboards Marketing Scorecard 78

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

MARCH 7, 2022

This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You can sign up here – all revenues are donated to charity.

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

MARCH 7, 2016

I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Example: Free report: Do You Need Real Loyalty as a Publisher? ].

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88