Key Performance Indicator Marketing Analytics Reporting 
Smart Data Collective
JUNE 25, 2021
However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards.
Occam's Razor
SEPTEMBER 5, 2023
You can use matched market tests (MMTs) for non-digital platforms. If today you are reporting 10,000 Conversions from Search at a CPS of $85, be prepared to see 2,000 Incremental Conversions and a CPiS of $425! It is the reality check you desperately need to set higher expectations of your Performance team/agency. Carpe Diem!
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datapine
MAY 9, 2019
By utilizing BI concepts and solutions for your business, you’ll be able to extract a wealth of insights that will help improve interdepartmental and external communications, problem-solving processes, online data analysis , financial efficiency, goal-setting, marketing, and profitability. Data access, analytics, and presentation.
Occam's Razor
JANUARY 4, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A junior Analyst – even a budding reporting-focused new hire – should be watching it. In the past, I’ve recommended using Custom Metrics in tools like Google Analytics to compute Gross Profit. You can sign up here.
Sisense
JUNE 22, 2021
CE Strategy has been helping clients lean into this new paradigm in the world of data-led marketing and has expanded into other business units such as sales, operations, finance, and HR to provide companies with a holistic understanding of how business key performance indicators (KPIs) impact one another. “As
FineReport
APRIL 3, 2024
Key Features of BI Dashboards: Customizable interface Interactivity Real-time data accessibility Web browser compatibility Predefined templates Collaborative sharing capabilities BI Dashboards vs. BI Reports: While both dashboards and reports are pivotal in business intelligence, they serve distinct purposes.
Sisense
JUNE 15, 2021
This functionality is seen as so valuable that a Sisense-commissioned IDC Internal Analytics Survey in 2020 saw 78% of business leaders report that they are already using AI in their BI tools. Just throwing some dashboards or reports at your teams and expecting that to translate into positive change isn’t going to work.
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