datapine

MAY 9, 2019

By utilizing BI concepts and solutions for your business, you’ll be able to extract a wealth of insights that will help improve interdepartmental and external communications, problem-solving processes, online data analysis , financial efficiency, goal-setting, marketing, and profitability. Data access, analytics, and presentation.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

SEPTEMBER 5, 2023

Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). This is both irritating, and wrong, as it is claiming credit for results your Performance team/agency did not drive. Hence, for Level 2, I recommend a focus on Incremental Conversions and Cost Per Incremental Sale (CPIS).

Marketing Analytics 78

Marketing Analytics Dashboards Scorecard Marketing 78

Smart Data Collective

JUNE 25, 2021

However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. In this article, we will discuss what l needs to be included in marketing reporting dashboards. It has a lot more to that.

Dashboards 101

Dashboards Metrics Marketing Key Performance Indicator 101

Smart Data Collective

MARCH 11, 2022

Performance Evaluation. Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You may also reward top achievers and encourage your staff to perform better. Customer Lifetime Analytics.

Customer Analytics 127

Customer Analytics Analytics Key Performance Indicator Big Data 127

Occam's Razor

JANUARY 4, 2022

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A very good lament. Wait a minute. No siree, Bob!

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. What is the effect of our mobile paid search strategy on our offline sales? This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here – all revenues are donated to charity.

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. Customers navigate multiple touchpoints before reaching a sales representative or making a purchase. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52