Key Performance Indicator Marketing Analytics Scorecard 
Occam's Razor
SEPTEMBER 5, 2023
An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.
Occam's Razor
NOVEMBER 26, 2024
About the difference between KPIs and Metrics. :) About the need for a balance between Acquisition Metrics, Behavior Metrics, and Outcome Metrics in our Scorecards to paint the full customer journey – and kill silos. The post Marketing Analytics: Methodologies Trump Metrics! Only KPIs for Dashboards. Metrics are important.
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