Occam's Razor

SEPTEMBER 5, 2023

It is not hard to visualize just how dramatically your investment strategy will change, and with it will come far higher standards for your Performance team/agency to achieve. Note: If you are getting the feeling that Level 2 is the minimum viable point of existence , you are reading this article right. :) ] Channel Marketing.

Marketing Analytics 78

Marketing Analytics Dashboards Scorecard Marketing 78

Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.

Dashboards 98

Dashboards Metrics Marketing Key Performance Indicator 98

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 110

Marketing Data Analytics Analytics Advertising 110

Smart Data Collective

MARCH 11, 2022

Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders. The information you gather will assist you in identifying strategies that are effective and pinpointing areas where you can improve. Performance Evaluation.

Customer Analytics 125

Customer Analytics Analytics Key Performance Indicator Big Data 125

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You’ll get a different number for your Owned, Earned, Paid media strategies. Obviously, digital analytics tools have no concept of #2 (CoGS) or #3 (FLCo). We expect greatness from our work, let’s focus on great KPIs.

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. What specific current or future campaigns, activities, internal or external business strategies are being influenced by the out-of-sight ? What is the effect of our mobile paid search strategy on our offline sales?

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103