Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Performance-leading 3. Band-leading Marketing.

Marketing Analytics 78

Marketing Analytics Dashboards Scorecard Marketing 78

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 101

Dashboards Metrics Marketing Key Performance Indicator 101

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 114

Marketing Data Analytics Analytics Advertising 114

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Performance Evaluation.

Customer Analytics 127

Customer Analytics Analytics Key Performance Indicator Big Data 127

datapine

MAY 9, 2019

While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Go for insights! The Problem. In time, I've come to hate the word insights. Happy out-of-sighting!

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here. All revenues from your subscription are donated to charity.

KPI 129

KPI Advertising Metrics Measurement 129