Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

FEBRUARY 3, 2022

Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. A pivotal element to consider is the word “key”, meaning they only track what is truly relevant for the company’s strategic decisions. What Are KPIs?

Metrics 189

Metrics KPI Key Performance Indicator Sales 189

datapine

FEBRUARY 9, 2024

4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. Bonus, from Yahoo!

Metrics 138

Metrics Marketing Measurement Cost-Benefit 138

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 124

Marketing Data Analytics Key Performance Indicator Analytics 124

datapine

SEPTEMBER 4, 2019

Through dashboards, organizations can quickly identify current and historical performance. By integrating these key performance indicators (KPIs) and goals into their dashboards, companies can proactively identify issues, minimize costs and strive to exceed performance expectations.

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

datapine

JULY 17, 2019

KPI is a value measured to assess how effective a project or company is at achieving its business objectives. In other words, KPIs provide organizations with the means of measuring how various aspects of the business are performing in relation to their strategic goals. What Is A KPI? What Is A KPI Report? 2) Select your KPIs.

KPI 223

KPI Reporting Key Performance Indicator Dashboards 223

datapine

JUNE 5, 2019

Data dashboards provide a centralized, interactive means of monitoring, measuring, analyzing, and extracting a wealth of business insights from relevant datasets in several key areas while displaying aggregated information in a way that is both intuitive and visual. Learn all about data dashboards with our executive bite-sized summary!

Dashboards 316

Dashboards KPI Sales Visualization 316

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. And yes, finally, there is the problem of measurement. How to measure (success)?

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. But first, let’s begin with a general understanding of key metrics and their usage in business. What gets measured gets done.” – Peter Drucker.

KPI 269

KPI Metrics Sales Visualization 269

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicators. The post will end with a Web Analytics Measurement Framework. Improve marketing effectiveness. Key Performance Indicator: Key performance indicators (KPI's) are metrics.

Metrics 140

Metrics Key Performance Indicator KPI Business Objectives 140

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 114

Marketing Data Analytics Analytics Advertising 114

Depict Data Studio

JANUARY 31, 2022

Lea Pica’s Present Beyond Measure Podcast. I recently had the chance to be on the Present Beyond Measure podcast, hosted by Lea Pica. Lea is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies.

Dashboards 124

Dashboards Measurement Interactive Key Performance Indicator 124

datapine

AUGUST 12, 2020

In your daily business, many different aspects and ‘activities’ are constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes. And business report templates are the best help for that. This fact alone highlights the importance of a business report.

Reporting 297

Reporting Dashboards Visualization Cost-Benefit 297

datapine

JUNE 27, 2019

As a CEO, you’re responsible for overseeing every aspect of your business, from the people and the internal culture all the way through to key sales, marketing, and financial strategies. Management, marketing, finance & sales in one. Let’s get started. What Is A CEO Dashboard? click to enlarge**.

Dashboards 245

Dashboards Sales Cost-Benefit Visualization 245

Occam's Razor

MAY 19, 2014

Why not just measure Profit?" " That is right, we will measure it. Dare I say, a key performance indicator. The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. It should be immediately adjacent. So, great metric.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Try, test, measure, be rich. What key performance indicators are optimal for you? This Key Performance Indicator 1.

Metrics 153

Metrics Key Performance Indicator Measurement Optimization 153

datapine

JULY 11, 2019

Operational: A business intelligence tool that exists to monitor, measure and manage processes or operations with a shorter or more immediate time scale. For example, you can split a marketing dashboard into sections referring to different parts of the website like product pages, blog, terms of use, etc. Choose relevant KPIs.

Dashboards 319

Dashboards Metrics Visualization Key Performance Indicator 319

datapine

APRIL 12, 2019

In essence, a project management dashboard is a data-driven platform that displays metrics, stats, and insights that are specific to a particular project or strategy by presenting a tailored mix of key performance indicators (KPIs) in one central location. Marketing performance dashboard. Targeted information.

Dashboards 233

Dashboards Management KPI Cost-Benefit 233

datapine

MAY 27, 2020

A marketing agency can decide to allocate their budget differently after the team has seen that the most traffic comes from a different source of the invested budget. Marketing: Where should we allocate our budget? Our third analytical report example comes from marketing.

Reporting 245

Reporting Analytics Dashboards Sales 245

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 166

Metrics Measurement Advertising Key Performance Indicator 166

Jet Global

JANUARY 8, 2021

An Operations Key Performance Indicator (KPI) or metric is a discrete measurement that a company uses to monitor and evaluate the efficiency of its day-to-day operations. Leading companies make use of KPIs and KPI dashboards to measure their efficiency in real time. What is an Operations KPI? Manufacturing.

Metrics 131

Metrics Manufacturing Reporting KPI 131

datapine

OCTOBER 29, 2021

Typically, weekly status reports are used to track progress or performance for different business scenarios, such as projects, sales, finances, marketing campaigns, human resources, or any other area that might be relevant. Weekly Marketing Report. Weekly Report Templates For Status Tracking. Let’s look at it more in detail.

Interactive 220

Interactive Reporting Dashboards Metrics 220

datapine

JANUARY 21, 2020

To put the business-boosting benefits of BI into perspective, we’ll explore the benefits of business intelligence reports, core BI characteristics, and the fundamental functions companies can leverage to get ahead of the competition while remaining on the top of their game in today’s increasingly competitive digital market.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

BA Learnings

DECEMBER 28, 2020

Critical success factors can be a help in this regard, allowing you to measure and track your progress in achieving overarching business objectives. In this blog post, we will explain exactly what critical success factors are, and take you through some of the different types. Deciding what matters Does your team have its eye on the ball?

Key Performance Indicator 130

Key Performance Indicator KPI Business Objectives Sales 130

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., They should get a handful of numbers/charts (ideally identified upfront by the Digital Marketing and Measurement Model – DMMM) and they should get your brain in a box. The cool part is that you have the ability to do that.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

datapine

APRIL 23, 2019

In today’s business world, competition is fierce across all industries and sectors, which means that to survive and thrive, working with measurable online data analysis and performance metrics is essential. A helpdesk KPI (or service desk KPI) is a performance metric centered on your business’s customer service and support activities.

KPI 169

KPI Key Performance Indicator Metrics Snapshot 169

datapine

MARCH 25, 2019

Once you’ve set your data sources, started to gather the raw data you consider to offer potential value, and established clearcut questions you want your insights to answer, you need to set a host of key performance indicators (KPIs) that will help you track, measure, and shape your progress in a number of key areas.

Key Performance Indicator 217

Key Performance Indicator Statistics Visualization Big Data 217

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. We have to really get good at this.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

datapine

JUNE 22, 2022

In order to really ensure you are growing and making the most out of your data-driven efforts, it is necessary to implement measurable goals that will allow you to efficiently assess your strategic efforts. That said, there are various methods and tools businesses use to manage their data and optimize their performance.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

datapine

JUNE 18, 2019

These are powerful tools that you can apply to increase internal business performance. A data-driven finance report is also an effective means of remaining updated with any significant progress or changes in the status of your finances, and help you measure your financial results, cash flow, and financial position.

Reporting 251

Reporting KPI Metrics Finance 251

CIO Business Intelligence

NOVEMBER 7, 2024

As digital transformation becomes a critical driver of business success, many organizations still measure CIO performance based on traditional IT values rather than transformative outcomes. This creates a disconnect between the strategic role that CIOs are increasingly expected to play and how their success is measured.

Digital Transformation 128

Digital Transformation Metrics Measurement Key Performance Indicator 128

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. So grab a piece of paper and write down three key business metrics you'd like to change. Experiments come in all shapes and sizes: A marketing campaign.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

datapine

MARCH 8, 2021

Like many of today’s most important industries, digital data, metrics and KPIs (key performance indicators) are a part of a bright and prosperous future – and a comprehensive healthcare report has the power to deliver in each of these critical areas. Patient satisfaction is of vital importance, so it’s worth measuring.

Reporting 198

Reporting KPI Management Cost-Benefit 198