datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. If you are reading this, it probably means that you understand the importance of tracking your performance and its progression over time. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicators. Improve marketing effectiveness. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1. " "Are goals metrics?"

Metrics 140

Metrics Key Performance Indicator KPI Business Objectives 140

Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

JANUARY 12, 2015

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A very special type of metric is designated to be a Key Performance Indicator (KPI). You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Averages this. Total that. You need to drill!

Analytics 151

Analytics Slice and Dice KPI Metrics 151

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. Consult with key stakeholders, including IT, finance, marketing, sales, and operations.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? The higher order bit is that we want Reliance to be encouraged into action because as the above slides shows they are not competitive with the Market Leader. Sadly the outcome is exactly the opposite.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Even if the fonts and numbers were larger, it is extremely difficult to compare the slices (despite three big shifts).

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161