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A blueprint for successfully executing business-aligned IT strategies

CIO Business Intelligence

In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Effective IT strategy requires not just technical expertise but a focus on adaptability and customer-centricity, enabling organizations to stay ahead in a fast-changing marketplace.

Strategy 100
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5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 103
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The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. For example, smart hospitals employ effective data management strategies. To derive data management’s ROI, your organization can use your relevant key performance indicators (KPIs). The important point is to start and keep moving. The second best time is now.”

Strategy 115
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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 114
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Business strategy examples

IBM Big Data Hub

A successful business strategy dictates the allocation of resources and outlines how a company will achieve its strategic goals. Whether the organization is focused on developing new products or marketing an existing service to an under-served demographic, having a solid strategy will help an organization realize its long-term goals.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

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Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Key Performance Indicators! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. What's a Key Performance Indicator?