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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

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Writing Business Cases: 6 Things You Should Know About Identifying Project Benefits

BA Learnings

While some companies identify business benefits with the sole intention of getting business cases approved, more mature companies tend to devote their resources to tracking and measuring these business benefits after the projects have been concluded. This is particularly central to fostering continuous improvement.

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Digital KPIs: The secret to measuring transformational success

CIO Business Intelligence

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

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KPIs vs Metrics: Understanding The Differences With Tips & Examples

datapine

Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. A pivotal element to consider is the word “key”, meaning they only track what is truly relevant for the company’s strategic decisions. What Are KPIs?

Metrics 189
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15 Supply Chain Metrics & KPIs You Need For A Successful Business

datapine

The shorter the conversion cycle the better, and this invaluable supply chain metric will help you take the right measures to ensure that you can run your business with less money tied up in operations. The days sales outstanding (DSO) KPI measures how swiftly you are able to collect or generate revenue from your customers.

Metrics 260
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The steep cost of a poor data management strategy

CIO Business Intelligence

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116
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Top 15 Warehouse KPIs & Metrics For Efficient Management 

datapine

A Warehouse KPI is a measurement that helps warehousing managers to track the performance of their inventory management, order fulfillment, picking and packing, transportation, and overall operations. Therefore, it is very important to pick your indicators based on your actual needs. Let’s dive in with the definition.

Metrics 217