Remove Key Performance Indicator Remove Modeling Remove Scorecard
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Strategic Marketing Analytics: CMO Dashboards That Rock!

Occam's Razor

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. Personal Bias: I prefer the word Scorecard over Dashboard. In my writing, in my keynotes, you’ll hear Scorecard. Application #1: Paid Media CMO Scorecard Module.

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Transforming IT for digital success

CIO Business Intelligence

A 2023 report titled The Digital Disconnect: Linking Vision to Real-World Execution from digital services firm West Monroe speaks to this point, finding that while 86% of organizations say they’re “effective at creating digital products and experiences that customers love,” only 17% score 4 out of 9 or higher on the firm’s Product Scorecard.

IT 137
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

If you are an Analysis Ninja, focus on the mental model and approach used in each recommendation. " That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." Custom Report Filters, Tabs: Bring Deeper Relevance To Your Custom Reports. #8.

Analytics 146
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Underpinning our Smart Lessons work is the very basic – incredibly complex – art of picking the right Key Performance Indicator.

Analytics 133
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3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. First , they might pay a cursory glance at the summary view provided in the scorecard(which will be on top of the above report but I have cropped for clarity). That's my plan for this blog post.

Reporting 126