Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Percentage that other thing. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. You need to drill!

Analytics 151

Analytics Slice and Dice KPI Metrics 151

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 3) Online Advertising Performance. If you choose to invest money to advertise online, you also need to track how it performs.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). Pick hard metrics to designate as your key performance indicators. You know what your Return on Analytics is!

Data-driven 142

Data-driven Consulting Reporting Marketing 142

Smarten

JUNE 10, 2022

Recent studies have focused on the trends in business intelligence and augmented analytics, predicting that businesses will grow analytics within the enterprise with: Augmented Analytics to enable non-technical business users to create sophisticated data models. Predictive Modeling to support business needs, forecast, and test theories.

Analytics 52

Analytics Slice and Dice Key Performance Indicator Business Intelligence 52

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. It really brings home the point about how conversions are happening at the moment, and that as as a company we might be making insanely bad decisions by relying only on last-click conversion attribution models.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

FEBRUARY 10, 2016

This implies that all that work, at best, solves for a local maxima – and with a short-term mental model. Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model. Most Analysts for ecommerce entities spend all their time with ecommerce data. No, of course not.

Analytics 81

Analytics Metrics Key Performance Indicator Slice and Dice 81