Occam's Razor

JULY 15, 2014

You need access to data, the ability to analyze (slice, dice, drill-up, drill-down, drill-around) interesting data points that your performance throws up, ability to understand what caused the performance (often by understanding who did, what and where in other parts of the organization), and the power to make decisions.

Dashboards 160

Dashboards Key Performance Indicator Snapshot Slice and Dice 160

Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. A very special type of metric is designated to be a Key Performance Indicator (KPI). You need to slice! You need to dice! Repeat after me: Slice, dice, drill!!

Analytics 151

Analytics Slice and Dice KPI Metrics 151

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Using this data can provide insights on whether your investments are stable or need more optimization to deliver specified targets.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. Consult with key stakeholders, including IT, finance, marketing, sales, and operations.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. We still live in an world where we are optimize for single visit sessions. No, you are smarter than that.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

JANUARY 31, 2017

Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? It also forces a lot less think than might be optimal. We throw off a lot of data as a subtle way of earning a great job performance review. Everything seems sub-optimal. Interesting trend.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149

Occam's Razor

JANUARY 7, 2014

" In service of analysis the job includes: Pulling data, segmentation, slicing and dicing, drilling-up, drilling-down, drilling-around, modeling, creating unique datasets, answering business questions, writing requirements for data sources and structures for Reporting Squirrels to work with IT teams to create, etc. That's it.

Data-driven 142

Data-driven Consulting Reporting Marketing 142