Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
Occam's Razor
MARCH 25, 2014
One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. I believe that if you want to win in digital, with your ABO strategy, you have to do Own really well and you have to do Rent really well. Bonus reading: Rent or Own?
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