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A very special type of metric is designated to be a KeyPerformanceIndicator (KPI). Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Percentage that other thing.
They enable you to easily visualize your data, filter on-demand, and slice and dice your data to dig deeper. Sometimes referred to as nested charts, they are especially useful in tables, where you can access additional drilldown options such as aggregated data for categories/breakdowns (e.g.
"What is the difference between a metric and a keyperformanceindicator (KPI)?" KeyPerformanceIndicators. Point of confusion: People, like me, often also use the term Desirable Outcomes to refer to business objectives. It is surprising how often these "simple" things come up. "What
Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? We throw off a lot of data as a subtle way of earning a great job performance review. What you want to do instead is to do all the slicing, dicing, segmentation, beautiful math, and then step above it.
I refer to other outcomes (think of the Macy's case above) as micro-outcomes. If we have it, we can slice and dice it like crazy (where do these people come from, what content do they like, what internal searches drive more or less time spent, etc. Lameness ensues. Use the word outcomes. I call this the macro-outcome.
These tools enable users to quickly draw conclusions and monitor keyperformanceindicators. Interactivity can include dropdowns and filters for users to slice and dice data. References Ask to speak to existing customers in similar verticals. Ask your vendors for references. It’s all about context.
The capacity to facilitate exploration differentiates business intelligence, allowing users to quickly and easily slice and dice their data in various ways to produce meaningful insights that direct leaders toward better business decisions. Phase 4: Measuring and Monitoring KPIs.
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