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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

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The steep cost of a poor data management strategy

CIO Business Intelligence

Such is the case with a data management strategy. Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For example, smart hospitals employ effective data management strategies.

Strategy 116
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I believe that if you want to win in digital, with your ABO strategy, you have to do Own really well and you have to do Rent really well. The Optimal Digital Investment Strategy ]. Best Digital Metrics: Own Existences/Strategies. Best Digital Metrics: Rent Existences/Strategies. Bonus reading: Rent or Own?

Metrics 157
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KPIs vs Metrics: Understanding The Differences With Tips & Examples

datapine

Essentially, Key Performance Indicators or KPIs measure performance or progress based on specific business goals and objectives. A pivotal element to consider is the word “key”, meaning they only track what is truly relevant for the company’s strategic decisions. What Are KPIs?

Metrics 189
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A blueprint for successfully executing business-aligned IT strategies

CIO Business Intelligence

In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Effective IT strategy requires not just technical expertise but a focus on adaptability and customer-centricity, enabling organizations to stay ahead in a fast-changing marketplace.

Strategy 122
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Get The Most Out Of Smart Business Intelligence Reporting

datapine

This is just one business intelligence report sample that can be developed in more detail by establishing the right KPIs and developing a business strategy and goals. Every serious business uses key performance indicators to measure and evaluate success. Utilization of real-time and historical data. Cost optimization.

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Utilize The Potential Of Digital Dashboards In A Business Environment

datapine

Digital-style dashboards feature dynamic visual key performance indicators that not only serve up invaluable real-time information but will also help you gain a deep understanding of what you need to do to meet important milestones. Set the right key performance indicators (KPIs). click to enlarge**.