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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Make Smarter Decisions and Meet Your KPI. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. They could also provide insights on how you can meet your KPIs using an iterative process. What is revenue marketing? This marketing system is goal-oriented and targeted.

Marketing 131
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Announcing the GA of Cloudera DataFlow for the Public Cloud

Cloudera

Using the simple steps in the wizard, you can supply configuration parameters, auto-scaling settings and KPI definitions for your flow deployment. Boost your operational efficiencies by deploying flows in a streamlined manner and by defining key metrics to measure their performance. Key Benefits. Product Manager, Cloudera.

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Extend Power BI with Custom Visuals

Jet Global

Dual KPI Chart = Shows two measures over time on a joint timeline. Find out how it works by watching the webinar below. Watch Webinar Now. We’ve taken a few samples off Microsoft to show you what kind of custom visuals currently exist on AppSource: Slicers = Alternative way of filtering to narrow the portion of a dataset.

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What is a Citizen Data Scientist, What is Their Role, What are the Benefits of Citizen Data Scientists

Smarten

When a Citizen Data Scientist uses these tools, the resulting analysis can be combined with the professional knowledge and specific domain skills of the individual to better understand and gain insight into trends, patterns, issues and opportunities and improve time to market, accuracy of predictions, and metrics and measurements.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success.

Metrics 90
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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement"

KPI 125