Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Occam's Razor

JANUARY 7, 2019

Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes. Also consider the Machine Learning opportunities for Marketing beyond creative.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Smart Data Collective

DECEMBER 2, 2021

Some of the benefits are listed below: You can use data analytics to monitor engagement and see how many customers open your texts. You can use machine learning algorithms to script better text messages to connect with your customers. SMS Marketing Is Affordable and SMS Can Provide an Even Better ROI.

Data-driven 105

Data-driven Marketing Strategy Advertising 105

Smart Data Collective

AUGUST 31, 2021

If you integrate your ads as part of a great content marketing strategy, the results can be amazing. They are even better when you merge data analytics and machine learning tools. They paid for LinkedIn-sponsored content and enjoyed an ROI of $17 for every dollar spent in native ads.

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Data-driven Marketing Big Data Advertising 144

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 128

Analytics Cost-Benefit Testing Dashboards 128

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. Get a unified view of all your marketing data sources. Learn more. We have to adopt iterative and agile learning methods for campaigns, and we can do this with marketing analytics.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Sisense

JULY 1, 2021

Translating for global markets: AI translation tools can broaden marketers’ audiences and allow better penetration into global markets. We’re leaning on more and more machines to help us identify patterns or anomalies,” said Scott. Big impact, after all, is the end goal of augmented marketing.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52