Machine Learning Prescriptive Analytics Revenue Optimization 
Alation
MARCH 21, 2023
How is data analytics used in the travel industry? The travel and tourism industry can use predictive, descriptive, and prescriptive analytics to make data-driven decisions that ultimately enhance revenue, mitigate risk, and increase efficiencies.
CIO Business Intelligence
MAY 6, 2025
Predictive analytics: Turning insight into foresight Predictive analytics uses historical data and statistical models or machine learning algorithms to answer the question, What is likely to happen? This is where analytics begins to proactively impact decision-making. Its a symptom of needing one.
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