Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV?

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The team at Google adopted the strategy of having a robot learn own its own (rather than programming it with pre-configured models). A recent incredible article on this topic is in my beloved New Yorker magazine: A.I.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140