Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV? Desktop is shrinking slightly.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. Additionally, I was so very excited about the Visual Interaction Network they built to mimic a human’s ability to predict. (If VERSUS M.D.

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. My third newsletter was an experimentation in engagement possible with a smaller focused audience, the topic was something I've expressed a great deal of affection for on this blog… TMAI #3: Visualizing Lies: Two Answers. Happy visualizing!

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88