CIO Business Intelligence

JANUARY 9, 2024

Once upon a time, CEOs’ IT expectations legendarily came from in-flight magazines — a source that’s morphed from CIO irritant to quaint memory as the magazines faded into nostalgia-land. Because the cloud never did, and still won’t make sense as a general-purpose cost-saving measure. That’s if we’re lucky.

Management 111

Management Data-driven Measurement Technology 111

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. What action can I take?

Metrics 125

Metrics Analytics Measurement Visualization 125

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

OCTOBER 8, 2023

PC Magazine reports that 422 million people were affected by data breaches last year. A growing number of companies are recognizing that they need to take proactive measures to help bolster their data security. Software companies are among those most heavily affected, so they are taking dramatic measures.

Software 119

Software IoT Risk Internet of Things 119

Smart Data Collective

FEBRUARY 14, 2023

RetailDive recently published an article titled Furniture retailer embraces digital marketing and measures its impact with analytics , which underscores the benefits that analytics offers. The furniture industry is among those relying more heavily on data analytics. The article cites a furniture store owner that discovered 16.8%

Data Analytics 123

Data Analytics Analytics Advertising Sales 123

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Smart Data Collective

JULY 25, 2022

Security Magazine reports that over 22 billion records were exposed in the over 4,000 publicly disclosed data breaches last year. Separation of duties is an important security measure that can help to improve the accuracy and integrity of organizational processes. Data breaches are becoming far more common these days.

Risk 124

Risk Reporting Measurement IT 124

Data Science 101

JANUARY 15, 2020

We divide participants into two groups- one group given a snack and TV and another group given no TV, just magazines and snacks. Reliability: It means measurements should have repeatable results. For eg: you measure the blood pressure of a person. So instruments should be checked well before taking measurements.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. The bottom-line is that while they are all "standard" metrics, they measure tactical top of the funnel activity requiring too much inference and cause us to simply chase one night stands. Why not measure Conversation Rate?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Smart Data Collective

OCTOBER 8, 2022

Education Technology Magazine has published an article on some of the most surprising ways that cloud technology is changing academia. Cloud technology is changing some of the most core aspects of our lives. A growing number of students are finding ways to leverage the cloud to improve their learning experience.

Technology 136

Technology Testing Data Processing Big Data 136

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.

Advertising 118

Advertising Metrics Measurement Insurance 118

Alation

FEBRUARY 13, 2020

Magazine just named Alation one of 2019 best places to work! Employees from thousands of companies were asked to complete an assessment measuring their company on values such as trust in leadership, collaborative culture, personal engagement, and satisfaction of individual needs through great benefits and perks.

Measurement 52

Measurement Machine Learning Technology Marketing 52

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Fill it with the best web metrics to measure success.

Marketing 142

Marketing B2B Measurement Risk 142

Cloudera

DECEMBER 11, 2020

Insurance and finance are two industries that rely on measuring risk with historical data models. Security Magazine recently reported that Multi-cloud adoption grew by 70% year over year. Data Variety. To facilitate risk modeling in this new normal, agility and flexibility is required.

Insurance 100

Insurance Digital Transformation Unstructured Data Machine Learning 100

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Download our free executive summary and boost your sales strategy! From Fiction To Reality. Okay, so that little vignette was made up – mostly. click to enlarge**.

Sales 235

Sales Dashboards KPI Visualization 235

Smart Data Collective

OCTOBER 26, 2023

CUSTOMER Magazine actually says that VR is the future of customer service. One way to build trust is by implementing robust security measures, such as encryption and authentication protocols, to safeguard customer data from unauthorized access or cyber threats. Transparency is also key in establishing trust in the metaverse.

Interactive 105

Interactive Measurement Technology Visualization 105

Occam's Razor

JUNE 25, 2012

whose primary purpose is to measure user behavior on one website: Yours! So behavior of people who opt-out of cookies won't be measured and not represented in the data. If you think back to how we've measured the effectiveness of marketing in the past (or even today for TV, Radio, Magazines, Newspapers, Billboards, etc.),

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Juice Analytics

NOVEMBER 27, 2024

A subscription to the Nightingale Magazine is a gift for anyone that loves to learn but also appreciates the touch and feel of the printed word. 25.27 [link] If its presentation perfection is on your giftee's mind, what about Lea Pica's book, Present Beyond Measure ?

Visualization 52

Visualization Data-driven Dashboards Measurement 52

CIO Business Intelligence

MAY 18, 2023

and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes. This title breaks teaches you to measure, predict, and build trust. “We This thorough roadmap for negotiating the future of digital automation is written by the founder and chief technologist at OneReach.ai

IT 130

IT Recreation/Entertainment Software Technology 130

bridgei2i

FEBRUARY 22, 2021

BRIDGEi2i Analytics Solutions, a leading provider of AI-powered Analytics Solutions, announced that it had been recognized as a ‘LEADER’ among data service providers from a study by Analytics India Magazine(AIM). BRIDGEi2i receives this recognition for three consecutive years.

Data Science 52

Data Science Contextual Data Consulting Digital Transformation 52

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

CIO Business Intelligence

FEBRUARY 6, 2023

We measure three characteristics: people, process and technology,” he says. That role, and his work automating parts of Turner’s project planning process, earned him a place on the March 15, 1999, cover of CIO magazine , CIO.com’s predecessor. Thompson’s annual survey has been key in matching resources to those demands. “We

Digital Transformation 98

Digital Transformation Manufacturing Software Strategy 98

bridgei2i

AUGUST 24, 2021

BRIDGEi2i Analytics Solutions, a trusted partner to enterprises globally, announced its inclusion in the ‘Leader’ category of the latest Penetration & Maturity Quadrant (PeMa) study conducted by Analytics India Magazine.

Data Science 52

Data Science Reporting Contextual Data Consulting 52

Smart Data Collective

AUGUST 21, 2019

By selling something like a magazine subscription or weekly meal plan, you can continue to make money off of your products on a regular basis. Reduce risk by choosing a platform that offers up-to-date security measures. Digital sellers aren’t just limited to selling single products, either.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

CIO Business Intelligence

AUGUST 16, 2024

and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes. We need to really understand the drivers that influence customer and employee trust, as this is increasingly a litmus test,” says Johnson. With each chapter, I found myself agreeing more and more.

IT 136

IT Technology Management Software 136

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Alation

MAY 10, 2022

magazine best workplace requires more than just lip service from company leadership. magazine then gathers, analyzes, and audits the results to complete its list. magazine goes directly to the employees and gets their unvarnished feedback, for better or worse. To be recognized as an Inc. Did I mention that we’re hiring ?

Marketing 52

Marketing Digital Transformation Data Processing Business Intelligence 52

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127

Smart Data Collective

NOVEMBER 10, 2019

SC Magazine points out that 1,150 new email security threats are discovered every single day. How is Predictive Analytics Revamping Email Security? Securing your email and other communication mediums from unauthorized access and threats is a priority more than ever. Predictive Analytics is Essential to Email Threat Protection.

Predictive Analytics 63

Predictive Analytics Analytics Enterprise Strategy 63

Sisense

APRIL 27, 2021

The sooner employees understand how essential proper security measures are, the better. In a human workforce, error will never be eradicated, but it can be managed with the right security measures. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago. Remote work is the future of development.

Publishing 52

Publishing Measurement Testing Software 52

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. AVs will also need advanced encryption schemes and stringent technical and policy measures to protect the location privacy of the passengers, Bloom said.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising.

Metrics 104

Metrics Reporting Analytics Advertising 104

Sisense

JUNE 17, 2021

Tip: Measure the metrics that matter. These can help raise awareness, but if your goal extends beyond that, make sure you measure — and deliver on — the KPIs that matter. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago. Now, good luck trying to get the jingle out of your head.).

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). A series of debates in literature, editorials, lectures, magazine articles, film, etc., Eric’s article describes an approach to process for data science teams in a stark contrast to the risk management practices of Agile process, such as timeboxing.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

APRIL 29, 2013

You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. Would you measure the success of your trades based on cost per trade? Bounce rate is really useful for finding things you suck at.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. Can you do RM+RP+RT using TV? The content of the letter could be customized to Stephanie's data/behavior.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155