Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. AVs will also need advanced encryption schemes and stringent technical and policy measures to protect the location privacy of the passengers, Bloom said. Meanwhile, U.S.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Andrew White

MARCH 21, 2022

I was perusing my back-catalog of IMF magazines and I found a gem of an article. It is called, Shaping a Data Economy (F&D magazine, December 2020). Data here includes data, content, digital, files, images, analytics, models. This uncovers new measures of success. The article is very timely for a number of reasons.

Data Strategy 105

Data Strategy Strategy Measurement Marketing 105

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. You see different models people use to make money there. You can make money with content.

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.

Advertising 118

Advertising Metrics Measurement Insurance 118

Smart Data Collective

AUGUST 21, 2019

However, just because a business model is popular doesn’t mean you can go in halfway. A useful business model that many sellers adopt for their digital products is to sell subscriptions. By selling something like a magazine subscription or weekly meal plan, you can continue to make money off of your products on a regular basis.

Big Data 77

Big Data Sales Marketing Predictive Analytics 77

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. What action can I take?

Metrics 125

Metrics Analytics Measurement Visualization 125

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? One of my biggest learnings?

Marketing 142

Marketing B2B Measurement Risk 142

Domino Data Lab

FEBRUARY 4, 2019

Lately there’s been lots of dialog about bias in machine learning models, though considering the noise part of the equation is an important corollary. The ability to measure results (risk-reducing evidence). A series of debates in literature, editorials, lectures, magazine articles, film, etc., Legal concerns, risk, compliance.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Topics covered here range from backtesting and benchmarking approaches to data quality issues, software tools, and model documentation practices.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. The bottom-line is that while they are all "standard" metrics, they measure tactical top of the funnel activity requiring too much inference and cause us to simply chase one night stands. Why not measure Conversation Rate?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. Can you do RM+RP+RT using TV? The content of the letter could be customized to Stephanie's data/behavior.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

datapine

DECEMBER 28, 2021

These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. This means that there is no definable justification for the placement of the visible measurement lines. In 2012, the global mean temperature was measured at 58.2 degrees Fahrenheit.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

APRIL 29, 2013

You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. Would you measure the success of your trades based on cost per trade? Bounce rate is really useful for finding things you suck at.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

Is Getty really competing with these sites, given its business model? Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. Is it someone else?

Metrics 156

Metrics Reporting IT Advertising 156