Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JUNE 25, 2012

These server logs can then be used to do basic reporting using off the shelf software. whose primary purpose is to measure user behavior on one website: Yours! The number of impressions, click-through rates, conversions, view-thrus and other metrics reported by your ad platforms will be less precise than they were before.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

bridgei2i

AUGUST 24, 2021

BRIDGEi2i Analytics Solutions, a trusted partner to enterprises globally, announced its inclusion in the ‘Leader’ category of the latest Penetration & Maturity Quadrant (PeMa) study conducted by Analytics India Magazine. To know more about the PeMa study, read the full report here. About BRIDGE i2i. Venkat Subramanian.

Data Science 52

Data Science Reporting Contextual Data Consulting 52

Cloudera

DECEMBER 11, 2020

Insurance and finance are two industries that rely on measuring risk with historical data models. Security Magazine recently reported that Multi-cloud adoption grew by 70% year over year. Data Variety. To facilitate risk modeling in this new normal, agility and flexibility is required.

Insurance 95

Insurance Digital Transformation Unstructured Data Machine Learning 95

bridgei2i

FEBRUARY 22, 2021

BRIDGEi2i Analytics Solutions, a leading provider of AI-powered Analytics Solutions, announced that it had been recognized as a ‘LEADER’ among data service providers from a study by Analytics India Magazine(AIM). BRIDGEi2i receives this recognition for three consecutive years.

Data Science 52

Data Science Contextual Data Consulting Digital Transformation 52

Smart Data Collective

NOVEMBER 10, 2019

The IEEE created a report titled Identifying Email Threats Using Predictive Analytics , which shed a lot of light on this complicated issue. SC Magazine points out that 1,150 new email security threats are discovered every single day. Predictive analytics is essential in modern email threat prevention.

Predictive Analytics 83

Predictive Analytics Analytics Enterprise Strategy 83

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. AVs will also need advanced encryption schemes and stringent technical and policy measures to protect the location privacy of the passengers, Bloom said.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

JULY 6, 2015

Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. Do I hear 80%?

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." That was success?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Twitter Analytics.

Metrics 125

Metrics Analytics Measurement Visualization 125

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Fill it with the best web metrics to measure success.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. The success metric, ACT, did go down. Likelihood to repurchase , took a painful hit.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

CIO Business Intelligence

AUGUST 16, 2024

Next time you settle into your airline seat, it might be worth setting aside the reports and spreadsheets and instead turn this time into an opportunity for big-picture thinking. and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 137

IT Technology Management Software 137

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. Make sure this comes with a commensurate 10/90 investment in smart, really smart analysts (and not report writers).

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. " Right-time. Bad ad creatives.

Marketing 166

Marketing Metrics Advertising Measurement 166

datapine

DECEMBER 28, 2021

These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. This means that there is no definable justification for the placement of the visible measurement lines. Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports.

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Because all bounce rate measures is that you saw more than one page. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. Before we go on, a quick word on the word own.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88

CIO Business Intelligence

MARCH 7, 2025

In fact, 75% of women in tech report a prevalent bro culture and 35% of female workers and 55% of women in senior leadership report being sexually harassed in the workplace. Confidence is not a measure of competence. The chance of being the only woman in the room is high.

IT 94

IT Reporting Sales Statistics 94