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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), The nice thing is that you can also test that!

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Cloud Technology Helps Students Earn Higher SAT Scores

Smart Data Collective

Education Technology Magazine has published an article on some of the most surprising ways that cloud technology is changing academia. Cloud technology can help students prepare for the test, but they have to use it appropriately. The good news is that cloud technology makes it easier to understand the format of the test.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? They like simple things.

Marketing 151
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Supply Chain Tips for Software Companies to Avoid Data Breaches

Smart Data Collective

PC Magazine reports that 422 million people were affected by data breaches last year. A growing number of companies are recognizing that they need to take proactive measures to help bolster their data security. Software companies are among those most heavily affected, so they are taking dramatic measures.

Software 126
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Methods of Study Design – Experiments

Data Science 101

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. We divide participants into two groups- one group given a snack and TV and another group given no TV, just magazines and snacks.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. It is pronounced the more test.

B2B 167
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Online Marketing Still A Faith Based Initiative. Why? What's The Fix?

Occam's Razor

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."