Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Television. Yet we accept it. You can fail faster!

Marketing 92

Marketing Measurement Advertising Metrics 92

Juice Analytics

MARCH 11, 2021

However, the data was essentially stored in old copies of the paper magazine, not a format that was conducive to delivering insights to their target audience. (3) Industry expertise to bring understanding of best practices, presentation of the best metrics, analysis of the data, and thoughtful recommendations.

Predictive Modeling 128

Predictive Modeling Visualization Reporting Interactive 128

Smart Data Collective

APRIL 2, 2019

Analytics Magazine notes that data lakes are among the most useful tools that an enterprise may have at its disposal when aiming to compete with competitors via innovation. Data Lakes are among the most complex and sophisticated data storage and processing facilities we have available to us today as human beings.

Data Lake 106

Data Lake Big Data OLAP Testing 106

Sisense

MAY 18, 2021

Mistake #3: Making vanity metrics your main event. When the primary focus becomes likes, retweets, follows, and comments — also known as vanity metrics — marketing efforts become less meaningful for your long-term goals. Vanity metrics ebb and flow like a tidal wave, meaning they can easily consume your marketing efforts.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Jet Global

FEBRUARY 18, 2020

Previously, executives often relied on “squishy metrics” to prove they were generating revenue, reducing costs, optimizing CapEx or OpEx, or retaining customers. I think a lot of business leaders see AI on the cover of a magazine, read a brief article about it, and never really grasp why or how it could benefit the business.

Data-driven 64

Data-driven Machine Learning Cost-Benefit ROI 64

datapine

OCTOBER 30, 2019

Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. When creating your plan, it is crucial to select the right KPIs.

Reporting 127

Reporting Visualization Dashboards KPI 127

DataRobot Blog

APRIL 4, 2022

Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc. Media data (usually weekly): media costs, media ratings generated (TVRs, magazine copies, digital impressions, likes, shares, etc.), Classical Modeling Considerations.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

bridgei2i

AUGUST 4, 2020

We’ve got, I actually have metrics. I’ve been an editor for CRM magazine since it started 22 years ago. So I think we’re going to have to go in and do a lot more analysis and we can’t just make these decisions based on hunches, which we tend to do in sales way too much. Aruna: Got it.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. This can be frustrating and impede even aggressive initiatives. Did you know that over 80% of companies who choose Cloudera to start with the same prescriptive activity?

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

bridgei2i

AUGUST 4, 2020

We’ve got, I actually have metrics. I’ve been an editor for CRM magazine since it started 22 years ago. So I think we’re going to have to go in and do a lot more analysis and we can’t just make these decisions based on hunches, which we tend to do in sales way too much. Aruna: Got it.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses.

Metrics 125

Metrics Analytics Measurement Visualization 125

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. ." And, you can see the all important metric of Conversion Rate. Nice report right?

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. How many metrics, dimensions and combination of both in reports do you see that obsess about content? Thing One. As you can see.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). Condé Nast | A Story of Unrequited Love.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. Thus delivering a positive, but local, maxima.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs?

Marketing 142

Marketing B2B Measurement Risk 142

Edwin Chen

OCTOBER 23, 2011

The standard approach is to take some similarity metric (e.g., correlation or a Jaccard index) to define similarities between pairs of movies, take the K most similar movies under this metric (where K is perhaps chosen via cross-validation), and then use the same similarity metric when computing the weighted mean.

Metrics 101

Metrics Modeling Interactive IT 101

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Can you do RM+RP+RT using TV? < /A > ]. Cookies are all we need!

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Sisense

JUNE 17, 2021

Tip: Measure the metrics that matter. But when we peel back the intention of the ad, those vanity metrics don’t matter, because in the end, the ad didn’t raise awareness within the defined target audience, and it didn’t prevent accidents within the time frame that was scoped. (Now, good luck trying to get the jingle out of your head.).

Marketing 52

Marketing Interactive Metrics Advertising 52

Domino Data Lab

FEBRUARY 4, 2019

A series of debates in literature, editorials, lectures, magazine articles, film, etc., I don’t have a metric to estimate the time it takes to change company culture because that’s what we call a very small dataset. Here are some arguments about why they do and how understanding the science aspect is so important in the workplace.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. By using the right metrics, you can determine which products or services to focus on or build – and how to market them.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

FEBRUARY 18, 2025

Inputs to the tasks could be the location of products and performance metrics and a CRM system for customer contact information. Their work and accomplishments were featured in an article by Fortune Magazine entitled What Georgia Pacific is Doing with Causal AI is Remarkable in April of 2024 and it built a foundation for success.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? A good one.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88