Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. So, what is the passive consumption challenge?

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JANUARY 8, 2018

Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). I re-focused.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Edwin Chen

OCTOBER 23, 2011

So instead of having our models predict the 4-star rating itself, we could first try to remove the effect of the baseline predictors (the first three components) and have them predict the specific 0.7 Neighborhood Models. Let’s now look at some slightly more sophisticated models. the baseline rating) - 0.5 (the

Metrics 101

Metrics Modeling Interactive IT 101

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. By using the right metrics, you can determine which products or services to focus on or build – and how to market them.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! But our mental models are jaded.

Marketing 92

Marketing Measurement Advertising Metrics 92

Domino Data Lab

FEBRUARY 4, 2019

Lately there’s been lots of dialog about bias in machine learning models, though considering the noise part of the equation is an important corollary. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Problems with training ML models efficiently. Here’s our CFP , open through February 26.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. This is not trivial to do in a data warehouse because customer data is often held in disconnected data silos or applications that have different data types and models. ” The answer?

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs?

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Can you do RM+RP+RT using TV? < /A > ]. Cookies are all we need!

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Marketing 166

Marketing Metrics Advertising Measurement 166