Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. Organizations dependent on such fragmentary views often cannot be agile with information because the limited sources support only one or a few types of queries and reports.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 156

Metrics Reporting IT Advertising 156

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. Do I hear 80%?

Metrics 104

Metrics Reporting Analytics Advertising 104

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses.

Metrics 125

Metrics Analytics Measurement Visualization 125

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. How many metrics, dimensions and combination of both in reports do you see that obsess about content? Thing One.

Measurement 159

Measurement Marketing Metrics Strategy 159

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. Self-reported feelings are wonderful.

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? ). Metrics matter. What do you think happened? Another issue. Humans are pavlovian.

Key Performance Indicator 107

Key Performance Indicator Metrics Measurement Advertising 107

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). Join me on that journey. I re-focused.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Absorb them.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Domino Data Lab

FEBRUARY 4, 2019

To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. A series of debates in literature, editorials, lectures, magazine articles, film, etc.,

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. By using the right metrics, you can determine which products or services to focus on or build – and how to market them.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

FEBRUARY 18, 2025

Inputs to the tasks could be the location of products and performance metrics and a CRM system for customer contact information. Their work and accomplishments were featured in an article by Fortune Magazine entitled What Georgia Pacific is Doing with Causal AI is Remarkable in April of 2024 and it built a foundation for success.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? A good one.

Marketing Analytics 88

Marketing Analytics Marketing Analytics KPI 88