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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines.

Marketing 151
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167
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Here’s Why Automation For Data Lakes Could Be Important

Smart Data Collective

Analytics Magazine notes that data lakes are among the most useful tools that an enterprise may have at its disposal when aiming to compete with competitors via innovation. When dealing with an offline test case of data, efficiency in loading and processing that data is a lot less important than doing so in real-time while the system is live.

Data Lake 106
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Implication on the Visits metric: You get the best case scenario of a Visit.

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Online Marketing Still A Faith Based Initiative. Why? What's The Fix?

Occam's Razor

Or for that matter magazines or newspapers or radio. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Television. Yet we accept it. You can fail faster!

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A Guide to Building Better Data Products

Juice Analytics

However, the data was essentially stored in old copies of the paper magazine, not a format that was conducive to delivering insights to their target audience. (3) Industry expertise to bring understanding of best practices, presentation of the best metrics, analysis of the data, and thoughtful recommendations. It's a big load.

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How To Create Data Reports That Will Skyrocket Your Business Performance

datapine

Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. When creating your plan, it is crucial to select the right KPIs.

Reporting 127