CIO Business Intelligence

AUGUST 16, 2024

Next time you settle into your airline seat, it might be worth setting aside the reports and spreadsheets and instead turn this time into an opportunity for big-picture thinking. and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes.

IT 136

IT Technology Software Management 136

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. Labeled data is so critical to train machine learning models to develop and deploy AVs.”. Industry collaboration is undoubtedly key to future success,” said Ramsey.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Ontotext

JANUARY 26, 2023

published as a special topic article in AI magazine, Volume 43, Issue 1 , Spring 2022. This number is expected to grow beyond 20B by next year, as reported by the authors of the project. A major component of the developed solution for integrity checks is the semantic modeling of data.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

O'Reilly on Data

FEBRUARY 13, 2024

And, more importantly, how will the outcome affect the way we train and use large language models? The more important claim is that training a model on copyrighted content is infringement, whether or not the model is capable of reproducing that training data in its output. How will this lawsuit play out?

Publishing 240

Publishing Modeling Data-driven Strategy 240

Occam's Razor

SEPTEMBER 19, 2011

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. It is not always easy to get exact replica (like type) customer sets.

Measurement 120

Measurement Advertising Testing Marketing 120

CIO Business Intelligence

DECEMBER 6, 2023

Some of the most vocal complaints about generative AI have come from authors and artists unhappy at having their work used to train large language models (LLMs) without permission. Fiction magazines report receiving so many low-quality AI-written stories that it’s effectively a denial of service attack.

IT 132

IT Risk Management Interactive Risk 132

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Because success is determined by, innovation is driven by, measurement that is self-reported feelings. Why not global maxima?

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JANUARY 8, 2018

Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). I re-focused.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. But our mental models are jaded. Our raw understanding, mental models and expectations. Television. Yet we accept it.

Marketing 92

Marketing Measurement Advertising Metrics 92

Domino Data Lab

FEBRUARY 4, 2019

Lately there’s been lots of dialog about bias in machine learning models, though considering the noise part of the equation is an important corollary. A series of debates in literature, editorials, lectures, magazine articles, film, etc., Problems with training ML models efficiently. Here’s our CFP , open through February 26.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 155

Marketing Analytics Marketing Analytics Advertising 155

Cloudera

JANUARY 11, 2018

It is not the heart-racing, bleeding-edge use case that you hear about in WIRED magazine but a foundational and required step in getting to almost any customer insights solution; bringing data together. Did you know that over 80% of companies who choose Cloudera to start with the same prescriptive activity? ” And teases at the reward.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Topics covered here range from backtesting and benchmarking approaches to data quality issues, software tools, and model documentation practices.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Are not just reporting "hits", rather coming up with clever metrics. Truly understanding the medium and uniqueness of the channel and.

Metrics 125

Metrics Analytics Measurement Visualization 125

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." That was success?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

AUGUST 28, 2017

The team at Google adopted the strategy of having a robot learn own its own (rather than programming it with pre-configured models). From the ability to speed up discovery of new medicines to the unbelievable speed with which Machine Learning techniques are becoming particularly adept at diagnosis (think blood reports, X-rays, cancers etc.).

Deep Learning 140

Deep Learning Machine Learning Marketing Strategy 140

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Our mental model has not shifted enough to the existing reality. So do the 7 things above, but ensure you have a clearly articulated Digital Marketing & Measurement Model. Absorb them.

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 156

Metrics Reporting IT Advertising 156

datapine

DECEMBER 28, 2021

Chaffetz’s numbers via a comparison with Planned Parenthood’s own annual reports. For example, picking only a good-performing month to build a sales report will portray a misleading picture about the overall sales performance. Whether for market intelligence, customer experience, or business reporting, the future of data is now.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

APRIL 23, 2012

The way this model manifests itself is that every time you click on the Next Photo button (arrow thingy) they load a new page. Visitor Loyalty is not in every single report in your Digital Analytics tool. "OMG we spend mmm millions on TV, Radio and Magazines trying to create demand by interrupting people. But it is there.

Measurement 154

Measurement Key Performance Indicator Metrics KPI 154

Occam's Razor

APRIL 29, 2013

It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. My hypothesis is that TV/Radio/Magazines have created this bad habit.

Marketing 166

Marketing Metrics Advertising Measurement 166