Ontotext

JANUARY 26, 2023

published as a special topic article in AI magazine, Volume 43, Issue 1 , Spring 2022. A major component of the developed solution for integrity checks is the semantic modeling of data.

Interactive 52

Interactive Metadata Data Integration Data-driven 52

Juice Analytics

MARCH 11, 2021

However, the data was essentially stored in old copies of the paper magazine, not a format that was conducive to delivering insights to their target audience. (3) Predictive models to take descriptive data and attempt to tell the future. She enhances data through predictive modeling and other advanced data analytics techniques.

Predictive Modeling 128

Predictive Modeling Visualization Reporting Interactive 128

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. Labeled data is so critical to train machine learning models to develop and deploy AVs.”. Industry collaboration is undoubtedly key to future success,” said Ramsey.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

SEPTEMBER 19, 2011

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. Good lord I love this stuff!

Measurement 120

Measurement Advertising Testing Marketing 120

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

CIO Business Intelligence

DECEMBER 6, 2023

Some of the most vocal complaints about generative AI have come from authors and artists unhappy at having their work used to train large language models (LLMs) without permission. Fiction magazines report receiving so many low-quality AI-written stories that it’s effectively a denial of service attack.

IT 132

IT Risk Management Interactive Risk 132

Occam's Razor

JANUARY 8, 2018

Media mix modeling. I ADORE The New Yorker magazine. I clicked on Customer Care (but not before taking a tangent to explore what "Amazon Digital Subscriptions Manager" is, turns out to be the most expensive way to get a subscription to the magazine!). Had it been tested? Multi-petabyte data warehouses.

Sales 135

Sales Predictive Analytics Insurance Data Warehouse 135

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Can we test different spending levels in that market? Was that a great ad? So, what is the passive consumption challenge?

Advertising 118

Advertising Metrics Measurement Insurance 118

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. But our mental models are jaded. Our raw understanding, mental models and expectations. Television. Yet we accept it.

Marketing 92

Marketing Measurement Advertising Metrics 92

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Topics covered here range from backtesting and benchmarking approaches to data quality issues, software tools, and model documentation practices.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Our mental model has not shifted enough to the existing reality. Allocate some of your aforementioned 15% budget to experimentation and testing. Why doesn't everyone do that already?

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! The model you see above just starts moving!

Marketing 165

Marketing Insurance Visualization IT 165

datapine

DECEMBER 28, 2021

To make sure the reliability is high, there are various techniques to perform – the first of them being the control tests, which should have similar results when reproducing an experiment in similar conditions. Statistical reliability is crucial in order to ensure the precision and validity of the analysis.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

APRIL 29, 2013

My hypothesis is that TV/Radio/Magazines have created this bad habit. If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. Did they really see them? Here it's called impressions.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

Is Getty really competing with these sites, given its business model? Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. Is it someone else?

Metrics 156

Metrics Reporting IT Advertising 156