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5 Reasons Why Big Data Is Essential for Successful Marketing

Smart Data Collective

Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Big data has produced effective results for companies to devise the right pricing strategies and optimize profits. Increased customer loyalty means increased ROI on all the marketing investments a company makes.

Big Data 137
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4 Reasons to Outsource Large IT Projects During Economic Headwinds

CIO Business Intelligence

CIO magazine identifies the top 10 most in-demand tech jobs and says that 86% of technology managers say it’s challenging to find skilled professionals. Inspect project plans to ensure it includes full and rigorous testing, especially around security, full quality assurance, and performance optimization. IT Leadership

IT 103
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Top 7 Data-Driven E-Learning Trends Changing the Face Of Education

Smart Data Collective

An article published in ED Tech Magazine last month discussed some of these developments. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI. The emergence of the metaverse opens up a whole new realm of possibilities for learning and development. Mobile Learning.

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Why Big Data Is Essential To Digital Product Sales

Smart Data Collective

You can use big data to segment customers, identify growing market opportunities and optimize campaigns far more effectively. A growing number of advertising platforms such as Facebook are using AI and other big data technology to get more value for their marketers, which means that your ROI will be higher as a marketer of digital products.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

When you search for them, if you find them, you end up on sub-optimal landing pages. The brand and performance ROI to the company is clear and direct. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer.

B2B 167
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Q&A Tuesday with Gary Melling: A Look at the Intersection of AI and Data-Driven Business Insights

Jet Global

Previously, executives often relied on “squishy metrics” to prove they were generating revenue, reducing costs, optimizing CapEx or OpEx, or retaining customers. I think a lot of business leaders see AI on the cover of a magazine, read a brief article about it, and never really grasp why or how it could benefit the business.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.